<p style="text-align: justify;"><strong>&nbsp; &nbsp; &nbsp;&nbsp;I.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Department of T</strong><strong>ourism (DOT)</strong></p> <p style="text-align: justify;">Ambrosia Bhutan Travels is an accredited government licensed tour operator registered with the Department of Tourism (DOT), a government body which oversees all tourism activities in the country and is mandated to monitor all tour operators ensuring them to comply with the policy of the Royal Government of Bhutan.</p> <p style="text-align: justify;"><strong>TCB is mandated with the following functions:</strong></p> <p style="text-align: justify;"><strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; i.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong><strong>Tourism Planning &amp; Policy</strong>:</p> <p style="text-align: justify;">Formulate, implement and update a national tourism policy and strategy in consultation with relevant stakeholders.</p> <p style="text-align: justify;"><strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; ii.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong><strong>Regulation and Monitoring:</strong></p> <p style="text-align: justify;">Develop and implement relevant tourism guidelines and regulatory measures towards sustainable utilization of natural and cultural resources and ensure compliance.</p> <p style="text-align: justify;"><strong>&nbsp;&nbsp;&nbsp; iii.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong><strong>Facilitation and Co-ordination:</strong></p> <p style="text-align: justify;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; i.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Establish a safe, secure and healthy environment for visitors;</p> <p style="text-align: justify;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; ii.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Promote and facilitate private sector investment in the tourism industry;</p> <p style="text-align: justify;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; iii.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Promote tourism as an important national priority and mobilize adequate resources for its development;</p> <p style="text-align: justify;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; iv.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Co-ordinate tourism related efforts among all stakeholders in the industry;</p> <p style="text-align: justify;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; v.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Facilitate daily operational procedures; and</p> <p style="text-align: justify;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; vi.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Facilitate and assist in improving visitor relations and experience</p> <p style="text-align: justify;"><strong>&nbsp;&nbsp;&nbsp; iv.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong><strong>Marketing &amp; Promotion:</strong>&nbsp;</p> <p style="text-align: justify;">Carry out/facilitate promotion &amp; marketing of the country as a tourism destination through tourism fairs, exploring potential new markets and promotional literature.</p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;"><strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; v.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong><strong>Development of Tourism Products and Services:</strong>&nbsp;</p> <p style="text-align: justify;">Develop and diversify new tourism products to create a balanced and sustainable tourism most compatible with the environment and society</p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;"><strong>&nbsp;&nbsp;&nbsp; vi.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong><strong>Human Resource Development:</strong>&nbsp;</p> <p style="text-align: justify;">Facilitate manpower and skills requirements of the tourism sector through training and advancement opportunities.</p> <p style="text-align: justify;">Tourism being a multidisciplinary sector is often dependent on the initiatives of other sectors for its development. The erstwhile Department of Tourism was instrumental in the formation of the Association of Bhutanese Tour Operators (ABTO) as a bridge between the private sector and the government in making a concerted effort.&nbsp; The Tourism Development Committee (TDC) was established with representatives from all relevant sectors to providing sound and comprehensive functional guidelines and approaches such issues. TCB strives to bring such problems to the notice of the TDC to ensure that tourism development can take place in a properly coordinated manner with active co-operation of all the agencies involved. A Tourism Development Fund has also been created since 1999 with contribution by tour operators of US$ 10 for every tourist they bring in. The Tourism Development Committee acts as the sanctioning authority for justifiable use of this Fund for all the approved plans and programmes.</p> <p style="text-align: justify;">In line to the domains of good governance, TCB has assumed the role of a regulating agency rather that controlling; it operates by rule of law, is enabling &amp; facilitative; it is able to mobilize resources for development and define &amp; own national solutions. It is service oriented, accountable and accepts diversity. TCB embed with these features of good governance has created a congenial place for positive growth of these associations. These associations are right on track marching steadily in pursuit of their common goals.</p>